Consumer
Shifting Eating Habits Push PepsiCo to Weigh Options, Including a Split
The beverage and snack company is under increasing pressure to grow its business in North America, as consumers cut costs and calories.
Name
Shifting
5 stories in the last 7 days, reading strong bearish overall. Quiet in the last 24 hours.
- 7-day mood
- −41.0Strong bearish −41
- Stories, 7 days
- 5
- Last 24 hours
- 0below usual
- Sources
- 21in the latest 30
Mood and coverage · last 7 days
Market chart- Shifting · 6-hour average
- Hourly reading
- Stories per hour
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| Day | Mood | Stories |
|---|---|---|
| Sat, Oct 10 | — | 0 |
| Fri, Oct 9 | — | 0 |
| Thu, Oct 8 | −24.9 | 3 |
| Wed, Oct 7 | — | 1 |
| Tue, Oct 6 | — | 0 |
| Mon, Oct 5 | — | 0 |
| Sun, Oct 4 | — | 1 |
| Sat, Oct 3 | — | 0 |
Latest on Shifting
Newest firstHow not to make campuses safer
Shifting rules are failing students and universities alike
Consumer
Are Value and Traffic Trends Shifting for McDonald's (NYSE:MCD)?
McDonald's ranks among the largest restaurant companies in the world, with a presence that spans many regions and a brand recognized almost everywhere.
Autos
Jaguar reveals $130K electric vehicle two years after failed 'woke' rebrand video
Jaguar is shifting gears -- away from "woke" weirdos and back to classy babes after an attempted rebrand drew widespread derision.
California K-9 Otis helps police seize 440 pounds of cocaine during Alhambra traffic stop
K-9 Otis sniffed out roughly 440 pounds of cocaine during a California traffic stop after the driver's shifting stories raised red flags to responding officers.
Finance
ICE got 'quieter' - then killed a father in Maine. Now watch groups are shifting their tactics too
ICE-watchers get creative after the killing of Johan Sebastián Durán Guerrero, as Trump's immigration crackdown takes a more secretive approach. Most of the ti…
Energy
Soaring diesel prices are clobbering Trump's MAGA faithful, exposing rifts
Pain at the pump for rural Republicans is shifting the political map.
Commodities
Iced coffee, tattoos, thank-you notes: The shifting do's and don'ts of job interviews
An explosive debate over iced coffee highlights how tricky it can be to navigate interview etiquette.
AI
How this market-beating fund is constantly shifting to keep up with the AI trade
An exchange-traded fund that is rebalanced quarterly is doing a better job of keeping up with the artificial-intelligence trade than the broader index.
Transport
Trucking Market: Volumes UP, Diesel Soaring. Is Peak Here?
The freight market is showing its first signs of year-over-year growth in 42 months. Dive into this week's Sonar update as we break down rising diesel prices,…
AI
AI Agents Are Thirsty for Power
Silicon Valley is shifting away from chatbot queries toward a future filled with resource-intensive agentic AI - and it's driving the data center buildout.
Autos
Why Do EVs Usually Have Only One Gear?
No shifting, no problem: here's why most EVs can get away with just one gear.
Technology
These software stocks are in a prime spot to benefit from a rapidly shifting AI landscape
Adobe tops a list of software companies ranked by cash generation, while sector heavyweights Microsoft and Oracle are at the bottom.
AI
Why Is NextEra Energy (NYSE:NEE) Riding Data Center Power Demand Surge Amid Shifting Rate Expectations?
NextEra Energy (NYSE:NEE) faces surging data center demand, a nuclear restart in Iowa, and shifting interest-rate expectations following the latest jobs report…
Teacher found dead with throat slit; detectives scrutinize husband's shifting story
Patrick Barnett is accused of killing wife Lindsey Barnett, a Lakewood elementary school art teacher found dead with a neck wound in their shower.
Transport
TechCrunch Mobility: The shifting flight path of electric air taxis
Welcome back to TechCrunch Mobility - your central hub for news and insights on the future of transportation.
Geopolitics
Donald Trump is shifting America's military footprint
But there are still few signs of a serious pivot to Asia
Industrials
How Contractors Are Shifting Headcount Budgets to Agent Budgets
AI investment hit $211B in 2025. Robotics: $18B. The smart money isn't yet betting on robots swinging hammers, it's betting on software that runs the back offi…
1 year after Supreme Court limited broad injunctions, groups see shifting landscape
More than one year after the Supreme Court restricted the use of nationwide injunctions, groups challenging President Trump's agenda have relied on other mecha…
Consumer
McCormick Is Shifting From the Spice Rack to the Refrigerator With This $45 Billion Deal
McCormick is combining with Unilever's food division to reduce its exposure to private label competition.
Autos
Toyota, in $3.6 billion move, shifting Tacoma production to Texas from Mexico
Toyota says it's shifting most production of its mid-size Tacoma pickup truck from Mexico to the United States as part of a $3.6 billion investment in its San…
I Tried The Porsche Taycan's Fake Shifting. It's Missing One Thing: Fun
The fake engine simulation is very Porsche-perfect, but it actually needs to be less perfect to be truly great.
Finance
Bank of Canada Gov. Macklem Warns of Excess Imbalances Amid Shifting Financial System
Excess global imbalances are widening again, with risks of an economic disruption heightened by an increasing share of financial activity being conducted outsi…
Autos
Toyota Veteran Reveals His Worst Fear: 'Everybody Is Shifting To EVs'
Akio Toyoda says he feels "very alone" in defending combustion engines.
Energy
Meet the big winners of 2026 oil price volatility - and why their strategies are now shifting focus
Computer-based trend-following hedge funds have successfully capitalized on huge price moves in energy markets.
Geopolitics
Is a shifting tide behind a Russian warning to foreigners in Ukraine?
As Russia hammers Ukraine with bombs and warns foreigners to flee its capital, analysts think it may reflect a war "shifting in favor of Ukrainian forces."
Autos
More car buyers are shifting to EVs - but the reasons why are nuanced
Trade in data from Edmunds shows more car buyers are choosing EVs, as fuel prices spike. But other factors might be holding back demand.
Macro
Teen vanished from home decades ago - now feds hope new image and shifting loyalties reveal truth
Authorities renew their call for information in the 1980 disappearance of 14-year-old Laureen Rahn from her Manchester, New Hampshire, apartment.
Transport
Container shipping routes are shifting due to the Iran war - prices of goods could go higher.
Ships are increasingly sailing through India and Sri Lanka, and through the Panama Canal.
Energy
Saudi oil giant Aramco sees Q1 profits rise 25% by shifting exports to its East-West Pipeline
Aramco, the world's largest oil company, reports a 25% jump in first-quarter profits
