AI
Trump's newest rebranding project: The technology formerly known as AI
He's trying to label the technology as "superintelligence" and says he pitched the term to Xi Jinping.
Keyword
Rebranding
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Latest on Rebranding
Newest firstAI
Trump suggests rebranding AI with a new name, says he's also creating an AI Force
Trump claimed, without evidence, that the AI backlash is a Democratic hoax.
Consumer
Children's clothing retailer Carter's is rebranding to appeal to a new generation of parents
Children's clothing brand Carter's is announcing a rebrand as it tries to keep up with the modern parent and its core customer base.
Eurail, the Longtime Savior of Shoestring Backpackers, Ditches Its Name
The flexible train ticket is rebranding itself as the Interrail Pass. For many travelers, the old name evokes a bygone era of freewheeling European travel.
Transport
Trump's rebranding of Palm Beach airport hasn't taken off as he planned
Changes inside the Florida international airport are hardly evident as state and county hold back funds for full remodel. One of Donald Trump's most grandiose…
NOTUS Cannot Be 'The Star': Judge Blocks D.C. News Outlet's Rebranding
NOTUS, a political news website, must temporarily suspend its plans to rebrand, a judge ruled in a trademark dispute brought by The Washington Star.
I've made $11.4 million from my clean skincare brand. Now, I'm rebranding to reflect my company's evolution and expect to double my revenue.
I've made $11.4 million from my clean skincare brand. Now, I'm rebranding to reflect my company's evolution and expect to double my revenue.
Trump Torches New York Times For Rebranding His Joke As A Spiritual Crisis
President Donald Trump mocked the New York Times at the National Prayer Breakfast on Thursday, pointing out that when he ruminated in a joking way about gettin…
Autos
TechCrunch Mobility: The great Tesla rebranding
Welcome back to TechCrunch Mobility - your central hub for news and insights on the future of transportation.
Energy
After Rebranding Fiasco, Cracker Barrel Takes It On The Chin In Latest Shareholder Meeting
The Cracker Barrel rebrand debacle has been one of the most misunderstood corporate wokeness sagas of 2025. For months, it's been held up as an example of the…
Consumer
Walmart leaving the New York Stock Exchange for NASDAQ in rebranding effort
Walmart, the world's largest retailer, wants to be more of a tech company. So it's leaving the New York Stock Exchange and joining the NASDAQ.
Consumer
Beloved steakhouse Sizzler chain making comeback with refreshed rebranding
Steakhouse chain Sizzler is making a comeback with a new, refreshed look, even as the quick-service restaurant sector continues to face a challenging environme…
Industrials
Hitachi rebranding to Landcros in 2027
The new Landcros name will debut in a year and a half, marking a new phase for the company that preserves its structure, manufacturing and product lineup. The…
Energy
Cracker Barrel investors urged to oust DEI specialist in wake of rebranding fiasco
Both firms advised investors to vote against the re-election of Gilbert Dávila, a DEI specialist, at the annual shareholder meeting on Nov. 20 - slamming his "…
Housing
Maxwell House Coffee Is Rebranding For The Weirdest Reason
The legacy coffee brand Maxwell House is changing their name for the first time in 133 years to reflect the changing landscape of homeownership, they just anno…
Energy
Cracker Barrel Announces Full Retreat After Continued Rebranding Backlash
"If your restaurant hasn't been remodeled, you don't need to worry, it won't be"
Energy
Cracker Barrel co-founder, 93, slams CEO after 'pitiful' rebranding fail: 'Throwing money out the window'
"Spending $700 million dollars doing that is throwing money out the window," he said.
Energy
Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'
Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo.
Energy
Cracker Barrel Admits They 'Could've Done A Better Job' Following Rebranding Backlash
Just days after doubling down on their disastrous rebranding efforts, Cracker Barrel has released a public statement addressing the backlash. The company came…
Consumer
'Max' Streaming Service Adds 'HBO' Back To Its Name 2 Years After Rebranding
Two years after a major rebrand, the streaming service "Max†will revert back to being called "HBO Max,†reflecting what many customers were still calling…
'Retirement is nonsense': Why retirement may need a rebranding
Is retirement "sad†or a "myth,†as some have said?
In Trump era, companies are rebranding DEI efforts, not giving up
Most companies are continuing related work, but shifting the language.
