Deal Talks Between Pernod and Maker of Jack Daniel's Falter
The collapse of the talks could pave the way for another spirits company, Sazerac, to open negotiations with Brown-Forman.


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The collapse of the talks could pave the way for another spirits company, Sazerac, to open negotiations with Brown-Forman.

The Kentucky spirits company's bid for Brown-Forman comes as the industry is being buffeted by a decline in alcohol consumption.

Brown-Forman's stock was surging Wednesday after the company reported that quarterly sales rose for the first time in more than two years. Wall Street had been…
Brown-Forman provided a gloomy forecast for the coming year.

Brown-Forman's stock is having its worst day ever and heading for a 12-year low after the spirits seller fell short of its profit and revenue expectations.
The company's results were indicative of pressure on consumers and their stretched discretionary budgets .

Brown-Forman has been reeling from a slowdown in demand so far this year, led by the US, Canada and Europe.

Some Canadian provinces have removed US-made alcohol from shelves in response to US tariffs.

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