Consumer
Cereal giant WK Kellogg's shares surge 30% on $3B deal to be acquired by Ferrero Rocher owner
The deal brings legacy brands such as Nutella, Kinder, Tic Tac, Frosted Flakes, Froot Loops and Special K under one roof.


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The deal brings legacy brands such as Nutella, Kinder, Tic Tac, Frosted Flakes, Froot Loops and Special K under one roof.

Ferrero has been investing in growing its U.S. sales for the last decade through an acquisition spree and introducing its iconic brands to consumers stateside.

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