Consumer
How I stumbled into a major trend slamming beer sales nationwide - and giving Gen Z a buzz
It's not just Bud Light's past misadventures in wokeness that are to blame for its persistent sales slump.


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It's not just Bud Light's past misadventures in wokeness that are to blame for its persistent sales slump.

Beer sales have declined, and the World Cup is a big opportunity to get Americans chugging again
The brewer, which owns Modelo, Corona and Pacifico, says that roughly half of its beer sales come from Latinos in the U.S.

Roughly half of Constellation's beer sales come from Hispanic consumers.
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