Southwest Airlines forecasts surge in 2026 profits after new seat, bag fees take hold
Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.
Last updated: 2026-01-30 09:05:17 ET
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Southwest Airlines said it expects profits to surge this year thanks to solid demand and new policies like assigned seating.
Southwest Airlines replaced open seating with assigned seats after more than 50 years.
The airline said its new policy, rolled out on Tuesday, responded to passengers’ preferences, but some customers said the scramble was part of the c...
An airline’s boarding policy shake-up shows the limits of efficiency. (Spoiler: It’s money.)
Southwest Airlines passengers are making their final boarding-time scrambles for seats as the carrier prepares to end its signature open-seating system