Trump is shamelessly covering America in his name | Mohamad Bazzi

Using the presidency as a branding opportunity, Trump is slapping his name on buildings, monuments and projects In 2011, Donald Trump published a book with the self-help guru Robert Kiyosaki titled Midas Touch. It’s a typical self-empowerment manual in which the pair expound on the secrets of entrepreneurial success while drawing on their personal experiences. At one point, they write: “Building a brand may be more important than building a business.”That was certainly Trump’s approach to business: he was the New York real estate tycoon who turned his fame into a brand that symbolized luxury and savvy strategy – even if his companies filed for bankruptcy six times. Trump spent decades trying to use his name to turn a profit: he owned an airline and a university, and slapped his moniker on