CBS News
· Jul 30, 2026 1:40 PM EDT
Not market news
Closer look at the controversial trend looksmaxxing and why young men are attracted to it
The viral and controversial trend of looksmaxxing is when young men try to maximize their appearance, often through extreme practices. But CBS News contributor Arthur C. Brooks explains why he thinks the trend is not delivering on its promises and what men can focus on instead.
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