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Article CNBC Top Stories

Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth

Optimistic 27.5
−100 Bearish 0 +100 Bullish
Novig credits Sydney Sweeney-backed campaign for platform’s surge in growth

Novig's "Just Sports" campaign drew backlash from some female athletes but also brought in a rush of trading volume.

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Article Info
Source CNBC Top Stories
Published Oct 3, 2026 · 1:30 pm
Article ID g23b4nr
Original URL Open source
Sentiment Signal
Optimistic 27.5
−100Neutral+100
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