Why AI-driven purchase intent so rarely becomes a completed sale

Presented by Rezolve AiWhen an AI assistant recommends a product or brand, it generates something valuable: a purchase-ready consumer with high intent and low friction in their decision. That consumer has already compared options, asked follow-up questions, and arrived at a conclusion. They want to buy.What they encounter next is a commerce infrastructure that was not designed for them.The gap between recommendation and purchaseThe typical enterprise commerce stack was built for a specific model: a consumer who arrives at a brand's website through search or a direct link, navigates product pages, adds to cart, and completes checkout through a multi-step form flow. That model assumed the consumer would do the work of bridging their intent to the transaction. Most commerce systems still assu